Teach how technology reshapes brand strategy—with analytical depth
This platform and book together provide a complete teaching ecosystem: research-grounded cases, AI diagnostic tools, a living glossary, and chapter-aligned materials designed for MBA, EMBA, and executive education programs.
The book, Brand Intelligence, provides a rigorous analytical framework with quantitative foundations—bridging theory and practice in a way trade books cannot. The platform, brand-ai.org, extends it into a living teaching ecosystem: new case studies published regularly, AI tools students can use on real companies, and a growing body of research digests that keeps the material current between editions. Adopt the book as your anchor text; use the platform to bring it to life.
Teaching Resources
Course Integration Options
Full-semester course. The book's 11-chapter structure maps directly to a 12–15 week course. Chapters progress from foundational technology forces (Ch. 1–2) through consumer behavior (Ch. 3), the core architecture (Ch. 4), individual modules (Ch. 5–8), intelligent activation (Ch. 9–10), and Web3 futures (Ch. 11).
Executive education module. A condensed 3–5 session module can focus on Chapters 4, 9, and 10—the core architecture, Command Center, and Brandnetics—supported by the Sephora and KFC China cases.
Supplementary reading. Individual chapters work as standalone supplements for courses in digital marketing, marketing analytics, platform strategy, or innovation management.
Courses This Book Supports
Marketing Analytics, Digital Marketing Strategy, Customer Relationship Management, Digital Transformation, Platform Strategy, AI and Business, Innovation Management, and Emerging Technology courses at the MBA, EMBA, and doctoral levels.
Request an Examination Copy
Educators can request a review copy through Springer Nature.
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