Topic
Consumer Behavior in AI
How consumer decision-making changes when AI mediates discovery, recommendation, and purchase. The behavioral side of agentic commerce.
How consumer decision-making changes when AI mediates discovery, recommendation, and purchase. The behavioral side of agentic commerce.
01
When the AI agent recommends a brand, how does the consumer's trust calculation actually work?
Article
What Consumers Will — and Won’t — Delegate to AI Agents
Case Study
Sephora: The Complete Eight-Module Transformation
Forthcoming
Trust, Authority, and the AI-Mediated Consumer Journey
02
Why do consumers defer to agents on some decisions and not others — and where is the boundary moving?
Case Study
NIO: Community as Competitive Moat
Forthcoming
Why Consumers Defer to Agents: Behavioral Foundations of Agentic Commerce
03
What happens to brand loyalty when the algorithm chooses, and the consumer rarely sees the trade-off?
Case Study
Sephora: The Complete Eight-Module Transformation
Forthcoming
Loyalty in the Algorithmic Era: What Holds and What Breaks
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