Ahead of the headlines: where academic research meets strategic practice
The issues covered here often reach academic journals years before they appear in business media. These digests translate peer-reviewed findings into actionable implications, surfacing the frontier questions that will reshape brand strategy—before they become conventional wisdom.
Research Digests
Each digest maps recent peer-reviewed findings to the Brand Intelligence framework—explicitly stating whether the research supports, refines, or challenges the framework's claims. Published monthly.
Research Foundation
The Brand Intelligence framework is grounded in two decades of peer-reviewed research across marketing science, information systems, and behavioral economics. Prof. Sun's published work spans dynamic consumer decision models, customer lifetime value analytics, social network effects, and AI in marketing systems.
Selected Publications
Research Collaboration
This platform bridges the gap between academic research and strategic practice. We invite scholars and practitioners to contribute to the knowledge ecosystem.
Have published or working research that connects to the Brand Intelligence framework? We review papers for our Research Digest series—translating peer-reviewed findings into strategic implications. Share your work and help shape the conversation between theory and practice.
Executives and practitioners encounter strategic questions every day that academic research could illuminate. If you have a question grounded in a real business situation—ideally with data, a sample, or a concrete context—share it here. The best field questions become the starting point for rigorous academic inquiry, and findings are published on this platform.
Stay Current
New research digests published monthly, connecting the latest findings to the Brand Intelligence framework.
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