Topic · 3 Articles, 2 Cases, 1 Research, 4 Videos
Web3 & Participation: from brand control to stakeholder co-creation
Web3 technologies extend the brand ecosystem from centralized to decentralized, participatory networks. This topic covers Decentralized Brand Ecosystems, Wallet Relationship Management, tokenization, smart contracts, and the transition from brand-owned to stakeholder-co-owned ecosystems.
01
What does it mean when customers can co-own the brand?
02
Is tokenized loyalty more than a gimmick — where's the evidence?
Article
WRM: The New CRM for Decentralized Markets
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Video
Wallets Replace Logins: What It Means
03
How do we experiment with Web3 without betting the business on it?
Article
When Users Become Stakeholders
Case
STEPN: Dual-Token Economics and Governance
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04
What is Wallet Relationship Management and how does it differ from CRM?
Article
Programmable Loyalty and Token-Gated Experiences
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Video
Five Marketing Uses of Smart Contracts
05
What are the governance challenges when stakeholders have voting power?
Article
Decentralization, Interoperability, and Composability
Case
STEPN: Testing the Six Properties
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06
How does the Decentralized Brand Ecosystem create or destroy value?
07
How do we bridge our Web2 infrastructure with Web3 opportunities?
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08
What happens when AI meets Web3 — and what should we be preparing for?
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Web3 & Participation connects to Community Intelligence, Data Sovereignty, and Agentic Commerce.
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