Case Library

A reference architecture for what an intelligent brand looks like when every module is in place: a 25M-member Beauty Insider community, AI-powered Color IQ skin matching, in-store augmented reality, a unified mobile app, and a Command Center that turns every interaction into compounding intelligence. The clearest live example of the eight-module framework.

400+ million members, 10,000+ outlets, ~90% of orders flowing through the super-app. KFC China shows what Step 2—intelligent activation—looks like when an entire QSR network is wired into a single Command Center: hyper-local menus, dynamic pricing, member targeting, and supply-chain orchestration that no Western QSR has matched.

Eight million registered members, NIO Houses functioning as physical-social infrastructure in 80+ cities, and the most engaged auto community in the world. NIO is the clearest live case for treating community engagement as a strategic dimension of customer lifetime value—not a marketing program but the product itself.

A 60-year-old retailer rebuilt as an AI-native enterprise: 27% e-commerce growth, AI-powered recommendations across 240M weekly customers, an end-to-end digitized supply chain, and Walmart Connect—the third-largest retail media network in the U.S. The most complete Western case of omni-domain intelligence at scale.

A tokenized move-to-earn fitness app that scaled to 4.7 million users in months—then had to redesign its dual-token economy mid-flight to avoid collapse. A teaching case on Web3 business model risk, governance, and the limits of token-incentive design. Published by Ivey/Harvard Business Publishing.