The framework for building intelligent brand-customer relationships in the age of AI and Web3.
Most companies digitized but stopped there. This book shows the critical next step: Intelligent Activation—turning infrastructure into a continuously learning system that compounds competitive advantage.
What is the purpose of this knowledge platform?
A free, growing library, openly readable and citable. Differentiated from generic AI knowledge and consulting summaries on four dimensions:
- 01Research-based. Twenty-five years of peer-reviewed work in marketing science, consumer behavior, and platform competition.
- 02Forward-looking. Focused on cutting-edge, technology-driven business innovations as they unfold.
- 03Cross-country, cross-industry. Analysis spans the U.S., China, and Europe across sectors.
- 04Translated for action. Each article and case rendered into operating language ready for strategy decisions.
The paid companion AI platform, built on top of the same proprietary knowledge base. It runs the framework on your firm—forward-looking strategy, analytical depth, quantified diagnostics, and actionable plans. Grounded in a forward-looking knowledge base and a cutting-edge case library that go well beyond the general content available on the open web or to off-the-shelf AI tools.
Who this platform is for
How to convert from understanding to action: The Strategy Cascade
AI, agentic systems, Web3, IoT — the underlying technology shifts and the value each one unlocks for users, brands, and entire categories. Track the curves before they reshape your market.
OpenAI, Anthropic, ByteDance, DeepSeek, Manus — the ecosystem builders packaging the tech into tools and new business models. Understand how the competitive map is being redrawn around you.
How end users actually take up the new layer — delegation, trust, when adoption curves bend steep or flat. Analyze the consumer signal that tells you whether to lean in, hedge, or wait.
How your firm responds — channels, agentic deployment, organizational rebuild, measurement. The action plan, executed, with five published cases as proof points.